From exclusive resorts nestled among California’s vineyards to cutting-edge convention centers in Canada and bustling commercial hubs in Brazil, the August 2025 trade shows continue to offer a comprehensive look at market trends, emerging collections, and the industry’s most innovative technologies.
Spanning from the United States to Brazil, each event brings its own distinct focus — ranging from high-end fine jewelry to independent artisans, from raw materials to the latest in contemporary design. It’s a journey through North and South America, highlighting seven key shows. Here’s what to expect.
North America: Four U.S. Stops and One in Canada
The Prime Jewelry Show – Napa Valley, California, USA (August 10–12)
The 2025 edition of the Prime Jewelry Show 2025, set to take place August 10–12 at the Meritage Resort and Spa in California’s Napa Valley, is an exclusive, invitation-only event tailored for top-tier retailers and leading jewelry manufacturers. Organized by the Prime Jewelry Group, the show unfolds in a relaxed yet refined setting nestled among the region’s renowned vineyards.
Participation is by invitation and offers multiple attendance options to accommodate different buying commitments. Designed to foster premium business relationships, the show provides a curated environment for showcasing new collections, networking with industry peers, and exploring the latest market trends.
With more than 45 affiliated manufacturers, the Prime Jewelry Show stands out as a one-of-a-kind opportunity to engage with high-caliber suppliers in a private, upscale atmosphere. Optional experiences such as wine tours and hot air balloon rides enhance the event, creating a fully immersive blend of luxury, hospitality, and business.
JOGS Tucson Gem & Jewelry Show – Tucson, USA (August 28–31)
The JOGS Tucson Gem & Jewelry Show – Fall Edition returns to the Tucson Expo Center from August 28–31, 2025. Recognized as one of the largest B2B events in the Americas for gems, minerals, and jewelry, this show is a key opportunity for suppliers and buyers gearing up for the holiday season.
Expect everything from fine jewelry and watches to diamonds, fossils, pearls, rough stones, home décor items, vintage pieces, and lapidary materials. The event is open to both industry professionals and the general public.
Atlanta Jewelry Show – Atlanta, USA (August 23–24)
Held at the Cobb Galleria Centre, the Fall 2025 edition of the Atlanta Jewelry Show (AJS) runs August 23–24 and is one of the Southeast’s top trade events for jewelry professionals. Organized by the Southern Jewelry Travelers Association, the show is designed to connect seasoned suppliers with new talent across a broad spectrum of styles and products.
A highlight this year is “The Gallery,” showcasing emerging designers and exclusive pieces. Also returning is “Bench Fusion,” a hands-on program for bench jewelers and technicians featuring live demos, skill-building workshops, and advanced tools.
Centurion Jewelry Show – White Sulphur Springs, USA (August 17–19)
Hosted at the luxurious Greenbrier Resort in West Virginia, the Centurion Summer Show will take place August 17–19, 2025. This invitation-only event connects high-end retailers with over 70 top designers and manufacturers in a relaxed, resort-style setting.
Brands like A. Jaffe, Ashi Couture, DiBella, Doves Doron Paloma, Fana Jewels, Le Vian, Oscar Heyman, and Simon G. Jewelry will showcase their latest collections. Attendees can also enjoy recreational activities including golf, tennis, and poolside leisure.
Time & Shine Jewellery Trade Show – Edmonton, Canada (August 17–18)
Taking place at the Edmonton Convention Centre, the Time & Shine Jewellery Trade Show 2025 will be held August 17–18. Attendees can explore the latest collections in jewelry and watchmaking, attend educational sessions, and gain insights into key trends, emerging technologies, and business strategies.
The event will also feature exclusive product launches and cutting-edge technologies.
South America: Three Days in São Paulo
ALJOIAS Brasil – Limeira, São Paulo, Brazil (August 26–28)
Held in Limeira, São Paulo, ALJOIAS Brasil is one of Latin America’s premier trade fairs for semi-finished and plated jewelry. The Fall 2025 edition will take place from August 26–28 at the Zarzuela Complex.
The event’s goal is to facilitate direct purchases from manufacturers, cutting out middlemen and providing better margins and access to high-quality products at competitive prices. Attendees will discover new trends, meet trustworthy suppliers, and buy directly from the source.
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